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Enhancing CRM with Low Code Development for Maximum Flexibility and Scalability

Client Overview

Kommo is a powerful CRM platform designed to help businesses manage their customer relationships more effectively through automation, analytics, and team collaboration. Kommo needed a low code development solution to enhance its flexibility, allowing users to customize workflows, automate routine tasks, and integrate with various third-party systems seamlessly. As Kommo expanded its customer base, it required a scalable, adaptable platform to meet the diverse needs of businesses across industries.

The Challenge

As a growing CRM platform catering to businesses of all sizes, Kommo faced several challenges in terms of scalability, customization, and integration

01 Customizable Workflows for Different Industries

Kommo’s users ranged from small businesses to large enterprises, each with unique workflows and customer management needs. The platform needed to offer customizable workflows that could be tailored to suit different industries without requiring complex coding or technical expertise.

02 Automation of Repetitive Tasks

Many businesses using Kommo needed to automate repetitive tasks such as lead nurturing, follow-up reminders, and reporting. The platform needed to offer easy-to-use automation tools that allowed users to set up workflows and rules without writing code.

03 Seamless Integration with Third-Party Tools

Kommo had to integrate with a wide range of third-party tools, including email marketing platforms, payment gateways, and communication tools, to provide a comprehensive CRM solution. Ensuring seamless integration with these systems required a flexible, low code solution that could easily adapt to new integrations.

04 Scalability to Handle a Growing User Base

As Kommo’s user base grew, the platform needed to scale efficiently to handle increasing data loads, user activity, and automation workflows. Ensuring that the platform remained fast, responsive, and reliable was a key challenge.

The Solution

Amplework Software implemented a low code development approach that provided Kommo with the flexibility, scalability, and integration capabilities needed to meet its diverse customer demands.

We developed a low code workflow builder that allowed Kommo users to create and customize their workflows visually. This builder offered drag-and-drop functionality, enabling users to design customer journeys, set triggers for automated actions, and tailor workflows to meet the specific needs of their business. The visual interface made it easy for non-technical users to customize their CRM workflows without writing any code.

Customizable Workflow Builder:

Using the low code platform, we implemented automation tools that allowed Kommo users to automate routine tasks such as sending emails, assigning leads, and generating reports. Users could set up automation rules by defining conditions and actions within the workflow builder, enabling them to streamline their operations without needing developer support.

Automation of Tasks and Processes

To provide seamless integration with third-party tools, we leveraged pre-built API connectors available in the low code platform. This enabled Kommo to integrate with email marketing services, payment processors, and communication platforms quickly and easily. Users could connect their CRM with their existing tools and sync data across platforms without requiring custom code.

Third-Party Integration with API Connectors

The low code platform’s modular architecture allowed Kommo to scale its CRM solution as its user base grew. We optimized the platform to handle larger data loads and more complex workflows, ensuring that the system remained responsive and reliable even as user activity increased. This scalability allowed Kommo to onboard new customers without disruption.

Scalable Architecture for Growing Users

In-Depth Implementation Process

Workflow Customization Needs Assessment

We worked closely with Kommo’s team to understand the diverse workflow needs of its customers. Based on this assessment, we designed a low code workflow builder that provided maximum flexibility while remaining easy to use for non-technical users.

Development of the Workflow Builder and Automation Tools

We developed a drag-and-drop workflow builder that allowed users to visually create and customize customer journeys. Automation tools were integrated into the workflow builder, allowing users to automate tasks based on predefined triggers and conditions.

Integration with Third-Party Tools

Using pre-built API connectors, we integrated Kommo with a variety of third-party tools. This allowed users to sync their CRM data with email marketing services, payment gateways, and communication platforms, creating a seamless flow of data between systems.

Optimization for Scalability

We optimized Kommo’s platform to handle the increasing data and user activity associated with its growing customer base. The low code architecture ensured that the platform could scale efficiently without sacrificing performance or reliability.

Testing and Iteration

We conducted extensive testing to ensure that the workflow builder, automation tools, and integrations worked seamlessly across different user scenarios. The low code platform allowed for quick iteration and optimization based on user feedback.

The Results

The low code solution provided by Amplework Software enabled Kommo to enhance its CRM platform with customizable workflows, automation tools, and seamless integrations, while scaling to meet the demands of its growing user base

70%

Faster Workflow Customization

The low code workflow builder reduced the time required to customize workflows by 70%, allowing Kommo users to quickly adapt the platform to their specific needs without requiring developer support.

The automation tools enabled users to automate repetitive tasks, resulting in a 50% increase in operational efficiency. Businesses using Kommo could focus more on high-value tasks while automating routine processes.

50%

Increase in Automation Efficiency

Kommo’s low code platform integrated seamlessly with over 30 third-party tools, allowing users to sync their CRM data with external systems and streamline their operations.

Seamless Integration with 30+ Third-Party Tools

The low code architecture allowed Kommo to scale efficiently as its user base grew, ensuring that the platform remained responsive and reliable even with increased data and user activity.

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