As there is a thriving competition in the mobile apps market, now companies are coming up with multiple apps instead of using a single app for their business. It has been a strategic move of developing different apps for the different services you offer. In this article, we are going to tell you about both multi-app, and single app strategy, with a comparison.
What is a Multi-App Strategy?
The multi-app strategy simply implies to use a set of different mobile applications in which each is highly focused on a specific set of features & functionalities. When a company or brand introduces different applications under the one name, then it becomes a multi-app strategy. This strategy is best for connecting users and understands them better. Google is the best example of a Multi-app strategy. It offers services such as Gmail for emails, Google Sheets, for excel like sheets, Youtube for videos, Google Drive for storing documents, and files, etc.
You would be surprised to know that nearly 74% of the users find multiple apps easy to use, and 78% of the users think multiple apps have all the necessary features. While 84% of the users think back-end data is easily accessible in multiple apps.
Benefits of Multi-app
Multi-app strategy comes with many benefits for your business and brand value. We at Amplework, the best mobile app development company provides a wide range of services for multi-app development which suits your requirements. Here are some of the key benefits of a multi-app solution:
- Improves the personality of your brand
- Simplifies the performance monitoring process
- Focused Demographics Appeal
- Comes with Upselling and Advertising
- Easy Data and Analytics
- Gives your brand more presence
- Highly focused on customer requirements
- Connected to each other
- Protection of the main brand
- Flexibility of launching new applications
Why was there a need for a Multi-app Strategy?
In every business, there is a wide range of customers who come with different interests, lifestyles, culture, and requirements. So, the biggest challenge for the company is to meet every requirement of every customer. In these cases introducing a single application is not so beneficial for all the users. Henceforth, the business needs to launch a multi-app solution with each app focused on a particular set of user requirements.
Initially, you can build light-weight apps with only essential features. As you get better results with them, you can then include advanced features for serving your customers in an effective way. In today’s time, when the marketplaces are being developed, you need to upgrade your apps regularly. Trying to create a single app with all the functionalities that your business websites have can make you overload your app and make them unnecessarily complex.
Multi-app vs Single app
There has been continuous debate among the industry experts, and developers which is a better strategy at all? The main point is that is it really fruitful to develop multiple applications instead of a single app?
If you are a newcomer or a small business, then at the initial level you should go for a single app strategy. But with the time, as your business grows you need to create several different apps focused on your individual business needs. A single app is an all-in-one app with a complete range of features and consistency of the user experience. On the other side, multi-app gives you effortless navigation, a distinctive user experience, and are also easy & quick to develop.
You can find out which app strategy is better for you by analyzing the below points…
If you want to provide a highly focused user experience, then a multi-app strategy is the right choice, as with multiple apps you can increase the user engagement. While with a single app strategy, you engage your users on a single platform.
When there are individual apps for the different services or products, then the customer needs to install only those apps of which they require service or product. This results in less storage consumption and better speed. Contrary to it, a single app with too many integrations and products will take comparatively more time.
Internal Resources Capacity
With the multiple-app strategy, you need to focus on each app and require allocating resources for each need. This will increase your cost and time. But with a single app strategy, managing apps is quite easier in this comparative with multiple apps.
You can perform analytics and understand user behaviour easily through multiple apps. Hence, you can market your products or services as per your customers’ requirements. You can use these applications to identify individual trends and act accordingly.
You can also analyze the user behaviour in your single app, but it will be way too complex as you would have all the products in the same app.
Updating a single app is quite fast in comparison to updating the multiple apps.
At Amplework Software, we are having expertise in developing both single apps as well as multiple apps. We believe in meeting your custom requirements. Our expert mobile app developers can deliver your apps like no one else.