A few months ago, Apple updated its guidelines mentioning the usage of advertising and marketing in push notifications of iOS. Now brands can leverage push notifications for their marketing strategies to consumers. Push notifications can help your brand by sending timely alerts through email, push, in-app messages, etc.
Earlier brands don’t give a hype to push notifications in their mobile applications. However, mobile app development companies realize their true potential and start focusing on push notification strategy to increase app retention rates. In this article, we will be explaining to you the benefits of Push notifications and how they can thrive in your brand business.
Push Notifications gives the user a reason to open your mobile application. A best mobile app development company can reap the benefits of push notifications in the mobile app for better user engagement.
There are many scenarios in which after downloading an app the user uses it rarely. A business owner wouldn’t want that his app sits idle while others are getting used. However, a push notification strategy can turn your inactive users into active and loyal ones.
As user engagement will increases, the user will start exploring your products or services and starts buying them. As per a report, push notification in a mobile app can increase the retention rate by 3 to 10 times.
The more the number of users of your mobile more will be the sales, and vice versa. Implementing a simple push-notification feature while your mobile application development can help you in retaining active users on your app.
When you get permission for the location-access from your users, you can personalize the notifications as per each user. It can drive up your business by reach the right and wide range of audiences on your app.
User–behavior tracking is also getting utilized by business owners for making better business decisions. A push-notification feature can help in utilizing complex data analytics on app open-time, app open-rate, etc.
It will help you in analyzing the behavioral pattern of the user, interaction time, click-through pattern, and what notifications are users most likely to open. After properly analyzing such insights, you can take better business decisions.
After knowing the benefits you must be wondering what practices you should adopt for taking full leverage of the push notifications in your business mobile application. Don’t worry, we have also included the best practices that you should follow:
As the adage goes “The first impression is the last impression”, it is important that your push notification content should be somehow out-of-the-box to impress users and they will give you permissions for the notifications.
You can create your own splash screen to speak to users with a personal touch. Try to create a catchy, unique, and appealing message, using your best argument to tell users why they should opt-in to your push notifications.
By default, the character limit of push notifications in Android is something between 450-650 characters while in iOS it is just 150-250 characters. However, the best push-notification message shouldn’t cover more than 50-60 characters. The motive is clear: crispness= better user engagement. Essentially, keep your push notifications message length short.
You can make use of more of your app by using push notification action buttons. By using action buttons, the user can be done several tasks such as message reply, booking cab, get a reminder, save appointment date, etc.
“A picture can speak a thousand words”. According to studies, a human mind can interpret an image 60,000 times faster than text. Images along with rich content can amplify the impact of your push-notifications and can cajole the user to open your app. However, just like text, there are some limitations to the images.
It is true that users like to receive push notifications and find them useful, but also there is a way for it. Sending too many notifications can result in push notification spam, and can also cause backslash. There are two ways of avoiding this:
I hope you get an idea about the impact of Push Notifications and how they can play a significant role in your business. With the best mobile app development company like Amplework, we help you build wonderful apps with exciting features.
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