You get the delivery of your mobile app from a mobile app development company. All your requirements were met, the design is captivating and is better than you could imagine. You will think that the users are going to like your app as much as you do, and it will generate some revenue.
But how will you define success and check your progress towards your goals? It begins by checking the KPIs and metrics which matter most for your mobile application. In this article, we will guide you which mobile app KPIs are important, and how you can improve them by updating your app?
First, you should know what is KPI?
KPI stands for Key Performance Indicator. It is a measurable value that analyzes how a company is achieving its objectives. You can use KPIs to evaluate their success at reaching targets. You should know the different mobile KPIs and how they apply to your business should be your first priority while making strategy for marketing, promoting, and ensuring the success of your app.
Why you should update your app regularly?
A mobile ecosystem continuously evolves and you can’t afford that your app falls behind. It has been seen that regardless of vigorous testing errors occur in all kind of apps. Hence the importance of committing to carrying out app and software testing on a regular basis.
Nothing could be more frustrating for the users when your app gets shut down unexpectedly or doesn’t work as it should. If a user gives you review regarding this then he/she must be waiting for a quick fix, else many other users will not blink an eye for uninstalling your app. Hence, after encountering an issue or a bug you should update your app. Constant updates also reflect that you are worried about its users and leaving no stone unturned to deliver a better experience.
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Mobile App KPIs of high concern:
Besides the number of downloads, there are KPIs which will let you know whether your app is meeting the expectations or not. Here are the important KPIs of which you should be concerned about:
1. Market Ranking:
A prominent work on App Store Optimization (ASO) will help your app to be discoverable by its users. This, in turn, will increase the number of downloads and the app can gain positive reviews & ratings by its users. Thus, the app will appear in the top rankings of its niche. This will be a great showcase of your app, as many users browse featured apps to discover worthwhile novelties.
2. Monthly Active Users:
As the name is self-explanatory, this KPI indicator will let you know how many users are using your app on a monthly basis. Using this information, you can determine your app’s performance, apart from its total number of downloads. It is a highly important information. Ideally, the number of monthly actives users must increase over a period of time. However, if you encounter a decrease, then you must take this as an indication revealing that your app lacks something. When this happens, it’s high time to investigate what is going on and improve any aspects that are not being liked by your users.
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3. Daily Average Users:
The number of daily average users indicate how many users are actually using your app on a regular or daily basis. It is a highly important KPI as it reveals your app’s real engagement rate. If your app is up to the mark and getting likes from the user, he/she would be loyal to it and use it daily. This, in turn, will increase your conversion rates.
4. Length of Session:
The length of the session indicates how much time the user spent in using your app. Like the website session length, this is also important. There is no ideal length of a session because it varies as per the genre of the app. However, more lasting and recurring session are good indicators that the app is running right.
5. App or Screen Flow Use:
App or Screen Flow use keeps track of the behaviour of users within the app. It gives you information about how they are engaging with your app such as on which section they spend their time most, and which are least visited sections. Such data can help you in generating analytics by which you can make better future strategies of your app. If you find there is a poor user engagement, maybe you should think about enhancing your app’s UX.
6. Lifetime Value:
Lifetime value is defined as the net turnover a user-generated within the period of time when the user installed your app and uninstalled it. This value indicated how much money you need to spend in marketing for customer acquisition. In order to calculate LTV correctly, you must be able to measure turnover, organic traffic, and user retention separately.
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Updates are the keys to success:
After checking out all these important KPIs, you can find there are numerous advantages in updating your app on a regular basis. However, you should also give consideration to the ASO of your app while releasing the updates. You must review the description of your app on the different app stores. Explain in everyday language what these new changes entail and go beyond a generic descriptive text such as “bug fix”. Also, if you are implementing new screens and changes or implement a redesign then you must include new screenshots.
At Amplework, we are having the best mobile application developers who can identify all the important KPIs, Quality testing, and will release new updates of your app focusing on all the important KPIs.