It has been more than a decade since we were introduced to mobile applications. And at this time, a lot has been changed in regards to many aspects. Whether it is speed, look and feel, performance, features, etc. everything has improved a lot in mobile apps. These changes didn’t happen overnight but year after year. Every year we see some new mobile app trends. In the current year in which everything was stopped due to the corona pandemic, the mobile app development has continued to flourish. The mobile app economy has crossed several strides in a little over a decade. The Industry has seen a lot of changes happening on different grounds of Innovation and disruption. But the offerings have not stopped. The domain is set to witness a lot more mobile app trends emerging in 2024. In this article, we will be discussing those mobile app trends.
1. Increase in Mobile Apps Usage:
In 2019, we will see more than 400 billion app downloads. This is a very huge number in terms of the available number of apps which is nearly 5 million. It has been expected that the revenue from apps will reach nearly 190 billion dollars in 2021. Now 87% of the users are spending time on mobile apps while remaining on the mobile web. This huge rate of mobile applications usage confirms this that there will not be a single business domain which wouldn’t have thought about investing in mobile applications.
2. Beacon Technology:
Beacon Technology has already shown its potential as an excellent marketing tool which is connecting the online and offline world, especially in the retail sector. In 2024, we can observe its presence in the field of hospitality and healthcare and to some extent, in the entertainment sector as well.
Beacon Marketing Campaigns are influencing Shopper Behavior. Let’s see some stats:
- 73%: Increases the likelihood of purchase
- 61%: Do more holiday shopping at the store
- 61%: Visit the store more often
- 60% Spend more money
52% of respondents are familiar with in-store beacons and 15% of them engaged with them at least once.
3. 5G:
5G is one of the top mobile app trends in 2024. It can completely change the development strategy of mobile applications. When the users will get the extremely fast speed of their internet connection they can’t expect any lagging or slow loading in the application. It ultimately means that the app owners have to plan for high concurrency. There are many different ways by which the 5G network will impact mobile application development such as:
- 10 times decrease in latency: Delivering latency as low as 1ms.
- 100 times traffic capacity: Driving network hyper-densification with more small cells everywhere.
- 10 times experienced throughout: Bringing more uniform, multi-Gbps peak rates.
- 3 times spectrum efficiency: Achieving even more bits per Hz with advanced antenna techniques.
- 10 times connection density: Enabling more efficient signaling for IoT connectivity.
- 100 times network efficiency: Optimizing network energy consumption with more efficient processing.
4. Wearable Technology:
In today’s time, the technology isn’t limited to your smartphones but is also taking place in your traditional watches, bands, rings, or other wearables. In recent years, we have seen a huge growth of the wearables and hence the mobile application owners don’t want to miss this opportunity. With the cross-platform mobile application development, thus becoming part of industries and across a variety of use cases. According to statistics, the wearable market will reach over $1.1 billion by 2021. Wearable apps have taken the wearable tech market by storm in the past few years and this trend will continue in 2021. By 2021, Gartner estimates that sales of smartwatches will total nearly 81M units which represent almost one-sixth of total wearable device sales.
5. Artificial Intelligence:
AI is also gaining huge popularity in mobile applications. While Robotics and Smart Cars are the physical examples of artificial intelligence, it is also having technical space in mobile applications. Integration of artificial intelligence in mobile apps is helping businesses, mobile app developers, as well as users. It is highly impactful in improving the user experience, especially in e-commerce. Some important stats of Artificial Intelligence:
- 2019-2026 the market will accelerate at a CAGR of 46%.
- As per the predictions by Forbes, the spending on AI will reach $30 billion by 2025.
- According to Gartner, intelligent apps will be in the mainstream and 200 largest companies in the world will leverage generative ai app development.
- According to IDC, by 2021, the AI market will experience revenue growth of more than $47 billion.
6. Instant Apps:
A Google Android instant app is a small software program that enables end-users to test out a portion of a native Android app without installing it on a device. These apps are like a boon for the mobile app development companies whose focus audience want low storage space apps. Announced back in 2016 by Google, Instant apps are playing a major role in the users’ life who operate entry model devices. Many apps are creating their version of instant apps. Some of the popular benefits of instant apps are:
- Small Size
- Website functionalities
- Less memory usage
- No need to install
The news of Hollar and InnoGames witnessing an increase in their conversion rate has set the record straight that Instant Apps are good for the revenue charts.
7. IoT:
IoT is gradually improvising from a few years ago. Companies such as Amazon or Google are constantly increasing competition in the IoT sector. Wearables are also an example of IoT devices. IoT has been highly focused on a centralized platform to the end-users for managing multiple devices.
This improves the complete management for both end-users and mobile developers and also makes it cost-effective. You can use IoT for automating many different systems in the mobile application development process as well. You can understand that IoT allows you to track your cab location, switching on lights, checking security cameras, and can also help you in developing smart mobile apps. This makes the life of both developers and users quite easy. When users can manage all from a single device, ultimately it reduces the amount of effort being put by IoT developers while building an app.
8. AR/VR:
In recent years, Augmented Reality and Virtual Reality have emerged as very exciting technologies to integrate into mobile application development. AR can transform our lives in very better ways. The technology is not only celebrated among the developers or researchers but is also highly appreciated by the users as well. It can help in overcoming the traditional approach of mobile application development. It can give a better learning experience in the eLearning apps. You can improve business efficiency, engagement rate, and brand loyalty with Augmented Reality and Virtual reality.
Read more: Ways to Avoid Security Issues in App Development
9. Chatbots:
It has been estimated that within 2021, more than 85% of the interactions with the web applications will happen through Chatbots. Chatbot has gained a good reputation in web applications, mostly in e-commerce stores. There are many reputed organizations which are relying on Chatbots for resolving the queries of their loyal customers. Chatbots are easy to use by customers and can save your excellent employees time for more qualitative tasks. It can also improve brand reputation, accelerate operations, and can give human-like experience to the users.
According to research, the worldwide market of the chatbot was valued at $190.8 million in 2016, and by 2025 it is expected to reach the valuation of $1.25 billion. The average growth rate would be 24.3 %.
10. Cloud:
Cloud technology already has a massive impact on mobile application development technology. The developers are still opting for cloud-based apps to save the application size and improve the speed of the app. Cloud apps are accessible anywhere and anytime whether through on-demand services or by the availability of shared resources. You require minimum management efforts in the cloud apps even working with a low service provider interaction. Cloud services give better performance and are available every time which makes the work processes smooth and increase profitability
11. Blockchain Technology:
Blockchain hasn’t seen a huge adoption yet but in the upcoming years, there can be a huge fuss about it. People don’t have delved about this technology a lot and they are still confused about what is blockchain technology? What does it do? Etc. The growth line that blockchain has charted for itself has everything to make it one of the top mobile app development trends.
12. Low Code Development:
With the cost of mobile app development skyrocketing, the business focus is shifting on the side of low code no code development. An event which will be a major 2021 trend.
13. Personalization:
There are a lot of companies which are focusing on providing the maximum level personalization to their users. Personalization can improve the user experience of a customer to a great extent which will result in maximum customer retention, high conversion rate, and high lifetime value of the customer. Here are some stats related to personalization:
- 81% of customers want brands to get to know them and understand when to approach them and when not to.
- 77% of customers have chosen, recommended, or paid more for a brand that provides a personalized service or experience.
- 94% of customer insights and marketing professionals across multiple industries said personalization is “important”, “very important”, or “extremely important” for meeting their current marketing objectives.
- When asked to prioritize one capability that will be most important to marketing in the future, one-third of the marketers answered “personalization”.
14. Voice Search:
Voice search is already in mobile app trends since the last 2-3 and will continue to expand further. People have already begun to leverage voice search for their regular searches. It is more like a query search where people most asked questions. Voice search is mostly occurring in the e-commerce product related queries.
Here are some stats related to voice search:
- According to Google, 20% of all searches are the voice
- 31% of smartphone users worldwide use voice tech at least once a week
- 50% of all online searches will be voice-based by 2021
- Global voice commerce is expected to be worth $40B by 2022
15. PWA:
Last but not least, Progressive Web Applications are in continuation to be leveraged by site owners for providing an app like experience to their users. PWA was introduced in 2015, but now is used by almost every big website. The numbers are only going to increase in 2021. Here are some interested facts about the Progressive Web Applications:
- For Tinder, by using PWA, the load time for Tinder cut 4.69s from 11.91 seconds
- The PWA of Tinder was 90% smaller than their native app.
- Flipkart acquires 50% new customers using PWA
- 60% of users of Flipkart uninstalled the native app to save space
- Uber PWA was faster even on 2G network
- It takes less than 3 seconds to load on 2G.
Read more: Mobile Application Test: How Does It Work?
Wrapping Up:
These were the mobile app trends that are going to rule in 2024. At Amplework, the best mobile application development company in India, we are having expertise in developing mobile apps for both Android and iOS apps. Let us know your requirements.
