As the number of mobile application users is increasing, the demand and supply for the new mobile application development are always on the rise. Since with the high-speed internet and faster mobile phones, it takes a matter of seconds to uninstall a mobile application and download a new app. Therefore, it has become highly important that your users find your app valuable and are constantly engaged with the mobile application. In fact, it is the biggest challenge for the mobile app owners to keep your users hooked to your mobile app.
A good mobile application eventually gets mouth publicity and high app store ratings, hence getting a good reputation. However, there are many different ways by which you can still engage your users and can add value to your app.
1. Top-notch Customer Service
When a customer starts using your mobile application, he/she tends to take full use of it, hence the customer satisfaction matters the most for unlocking the lock of customer engagement. You need to keep your customer reaching back to you. Give the customer experience an utmost priority and the customers should be able to get all the required information about your mobile application, its features and functionalities, what is the purpose of the app etc. You should also keep your customers updated through automated emails, messages, push notifications, newsletters etc. Currently, the chat feature in mobile applications is also playing an important role in reaching out the customer care support team for any queries.
2. Execution and Performance
A good mobile application is not just about a perfect UI design, interactive user experience, top-notch designs, essential features and functionalities, but its execution and performance also matter a lot. If the performance of your mobile application is really good, the users would be able to enjoy it more. For easy notes, you should check out whether your app is consuming a lot of data, or can it run in low networks, does it drain the battery of the mobile, or takes a lot of RAM of the mobile, etc. Whatever the loophole you find, it should be updated before your users start complaining about your app. You can add many user-friendly options like quick action buttons, allowing users to use your app in “lite mode”, or help them start where they left off in your app and so on.
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3. Maintain your app’s speed or you will lose the pace of your business
Speed has become the utmost priority of today’s users. They can abandon your mobile application if it takes more than 3 seconds to load, while an average smartphone tends to open just in 1 second. Hence, you can’t nail your users if your app is taking too much time to load. In short, the speed of your mobile application will determine the success of it. If it is not fast, none of the features would be appealing to the users. If your app is not fast enough then you must first optimize your mobile application. You can remove that content which is too heavy and make your app slow.
4. App should reflect your website
There are many web applications which are coming with Progressive web applications to get easily loaded on the mobiles. Henceforth, your mobile application should be an altered copy of your website with a reflection of features and functionalities of your website. However, it is quite challenging for the developers to make a mirror image of your site onto a mobile application. They should know that the users who use their website regularly expect the same level of navigation features, search and theme on the mobile application.
5. Simple Login & Registration
There is an adage, the first impression is the last impression, and the first impression of your site begins with the login or Registration page. This is the stage where you can convert or even lose your customer. The registration form should be clear & simple with only the necessary information of the user. You should definitely give the option of Facebook or Google Login, and also provide a Guest User login. Registration is one of the major steps that turn your users into regular patrons. With the end number of apps out there, your app should stand out right from the very first step.
6. Correct move at the correct time
You should give utmost importance to the timings for your marketing strategies. For e.g. are you asking for the review for the product which has just delivered? Are you giving push notifications at the wee hours or any other odd hours? Are you sending them notifications to rate your app even if they’ve never used it? Then you must check the timings of your work. If you are reaching your customers at the wrong timings then this is going to backfire you.
Don’t just push your users to like your app. In fact, go slow and steady to win your users. A correct move at the correct time will make your app business.
7. In-app Engagement Optimization
In-app engagement is one of the most popular ways among the developers to engage users with the app. It is highly lucrative too. But a lot of in-app can also spoil the fun of the app. A user opens your app for the content it is providing, he/she is not interested in closing three or four ads on your app. If this is a came, he can even uninstall your app after the first use.
Therefore, learn to smartly optimize and monetize your in-apps. You may even encourage your users to purchase your app without pop-up prompts and paywalls.
8. Manage your content well
Content has become the king in the mobile as well as web world. Hence, make sure that the content of the app is appealing to the users, whether it is app description, the product description on the apps, content on the e-mails, lines on the menu bar, etc. they should be captivating to the users. Content that keeps users engaged can include timely quizzes, downloadable offers, social integration, and so on.
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You must have understood our mentioned tips for engaging your users on the mobile application. We at Amplework Software, the best mobile app development company in India, are having expertise in developing mobile applications by expert mobile app developers that meet your custom requirements.