Minimum Viable Product or MVP simply means continuous development and constant improvement in the product. It plays a significant role in mobile application development. An MVP is a procedure in which initially the mobile app comes with essential features that are required to go live, and find out whether the user wants an updated and more sophisticated version of this app with additional features.
After getting the feedback from the users, you can decide what features you should add, what is not necessary, how to improve UI & UX, etc.
There are two ways of developing an app: Traditional and with MVP.
In the traditional way, you will have your own ideas, plenty of features in the mind. After figuring out the features & requirements you will start discussing your requirements with tens of mobile development companies, and after a lot of conversation, hundreds of calls, and quotes, you will decide a mobile app development company to work for you. As it is an e-commerce app, you will definitely include features like “Add to Cart”, Signup & Login, Customer assistance, Fingerprint authentication, etc.
The company meets your all requirements, and you get a product delivered. Sounds great? But what about the users?
If the users don’t like it, all your time and money went in vain. You can blame your luck, but in the end, you have lost your money and the most valuable time. Hence, to overcome such issues, MVP comes. A better approach is to first develop an MVP. MVP includes only necessary features that are highly important. Developing an MVP also require quite less time and money.
Benefits of MVP Prototyping:
1. Helps in understanding the customer needs & expectations
Every organization needs to know what their customers’ needs are, and how they can meet the customer expectations. This is what makes a mobile application popular and profitable. There would be instances when the users will deselect some of your mobile app features. MVP will help you in knowing what the essential features are, and what are additional. It will also help the developers to provide the users with a range of features and opinions.
2. Efficiently manage resources:
Nowadays, developers can develop the same mobile application in different programming languages by using different tools. Therefore, businesses find it difficult to include the right technologies. However, MVP can help businesses for acquiring unique and essential features. The real feedback can help the mobile developers for addressing issues.
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3. Improve the App’s feature, functionality & security:
There can be instances when the users find security issues, bugs, and crashes, and finally uninstall the app. They also expect that the app will work in all conditions such as low network, low RAM, or other operational environments. Thus, now many companies prefer to crowdsourced testing for the evaluation of the functionality of the product, its performance, accessibility, usability, and security. MVP helps the companies improving the features and UX of the app, performance, and security, as per real-user preferences. Detecting bugs early can help the developers to repair the flaws quickly.
4. Leads to better UX and User engagement:
As a business owner, you can stand alone in the competition by providing unique features, but to persuade users to use your app regularly you need to implement a user-friendly UX. For this, you need to update the mobile app at regular intervals for increasing UX and engagement. It helps businesses to update mobile apps according to changing user preferences and emerging trends. You would be surprised to know that companies like Facebook, Uber, and Snapchat are using MVP for improving their app quality and increasing users.
5. Less development time and cost:
As mentioned above, if you go through the traditional method of mobile application development, it can costs you thousands of dollars and your valuable time. However, MVP helps you to reduce both mobile app development time and cost. You can build a compact version of the app. Thus, the developers are required to work only on essential and unique features. After getting feedback, they can add new features & change the existing ones on user response. This reduces time as well as the cost of the development.
6. Quick Market Entry:
Not every app can sustain the market for a long period of time, some get shut down a lot before they expected. The design of the apps should be in accordance with the users’ interest, and if users are not adapting to these apps, then the future of these apps might not be in a good light.
At Amplework, the best Mobile MVP development company, we provide highly reliable MVP development services. Just tell us your idea, and we would be ready with a product.