Due to the concern of social distancing because of COVID-19, there was a growing clamor for allowing alcohol sales to go online. And in a bunch of time, major food delivery apps like Swiggy and Zomato got the allowance of delivering alcohol to your home, (however only in some states of India). Swiggy and Zomato have launched the delivery of alcohol in Jharkhand and Odisha. Swiggy has also launched its delivery for alcohol in West Bengal too. Expect Zomato to follow suit. Delhi is on the radar too.
The allowance of online alcohol delivery can be the beginning of a new online business similar to e-commerce. It gives you the opportunity to enter this market and become a market leader by launching your own alcohol delivery app. COVID-19 might have sounded the death knell for multiple small businesses but it has also opened new avenues. Alcohol Delivery is one such opportunity and industry experts believe that it will open a whole new dimension in the delivery space and can be a massive revenue generator.
Henceforth, in this article, we are going to guide you about how you can develop a liquor delivery app and how much it will cost. But let’s first know
Why you should develop an Alcohol Delivery app?
In today’s time, alcohol has become an inevitable part of our social life. Whether it is a reunion with our old friends or a new year party, no party is complete without booze. We are not promoting alcohol drinking but showing us reality. However, buying alcohol is mostly an arduous process as the wine shops are mostly crowded (often with many uncivilized people). Henceforth, if you are a woman you will definitely want to avoid buying yourself a beer or wine from an alcohol store or theka in India. This raises the demand for home delivery of alcohol to our residence. The right time has arrived for infusing the technology in the way liquor shop dealers used to serve their customers. An Alcohol delivery mobile app can be utilized by the customers to make an order of the alcohol, make an online payment, and then track & wait for their order by real-time tracking. This convenience for the customers will bring limitless opportunities to the alcohol business using an on-demand alcohol mobile app.
Market and Statistics
In India, nearly 160 million people drink alcohol regularly. In India, no person under the age of 21 is allowed to drink alcohol, but 75 percent of the youth learn to drink before they turn 21. On average, 594 million liters alcohol is sold every year in India, but by 2022 it is expected to rise to 1680 liters. With almost 16 crore people drinking in India, if the price of a bottle of alcohol is Rs 500 on an average, then all these people drink liquor worth Rs 8,000 crore. While in US the stats are much different. The total alcoholic beverage sales in the US worth 243.6 billion dollars while the value of U.S. wholesale alcoholic beverage inventories is 18.65 billion USD. The revenue of alcohol in the US amounts to 1,572 billion dollars in 2019.
Business Model of Alcohol Delivery App
There are 3 main types of business models of alcohol delivery app. These are:
In this model, there would be an online infrastructure on which the seller can register themselves and sell their products. The customer can find the products and they make their orders. Here the only investment is in mobile app development. Apart from the commission from sellers, you can also make money through in-app marketing and advertisements.
In the dedicated model, the liquor shop owner doesn’t only enlist his shop on the app but can also manage the features and functionalities such as delivery, inventory management, reports, feedback, etc.
The marketplace is like an e-commerce site where the seller will come, sell products, while managing deals, delivery, inventory management, on their own.
The revenue can be made by registration fees for the sellers, commission on each and every sale, featured listing in which the sellers will pay to get the spotlight on the app, and advertising in the app.
Features to include in the app
Sign-Up and log in:
should be The users able onboard smoothly, and can find top quality drinks as soon as they log in on the app.
After login on the app, the user should be able to check the listed drinks from the nearby shops. Check the price and get the details.
Search and Filters:
Searching is mostly the first way of interaction of a user with your app. The user should be able to search for their favorite drinks and apply filters. The filters offer different categories of liquor, price point, drink customer ratings, etc.
After choosing the drink, the customer will place the order.
With digital technology, it is time for digital payments. The payment mechanism should be cashless with a secure payment gateway which allows different transaction models such as credit/debit card, UPI, digital wallets like Amazon Pay, Google Pay, etc.
After making payment, the user will get an order confirmation and starts order tracking. The app will show the real-time status of the order with the delivery boy location and estimated delivery time.
If the customer wishes to make the order of the same drink or from the same restaurant which he made last week, he would be able to do it by the order history feature. The customer can view the previous order and repeat order on a single tap.
Review and Ratings:
This is an essential feature for every app which gives services or products. The users can share reviews for delivery services, product received etc.
For Alcohol Stores or Sellers
Sign Up and log in:
Likewise, customers, the alcohol sellers are also not tech-savvy. Hence, the sign-up process of sellers should be smooth and they can easily understand the flow of the app.
Managing Drink Categories:
The store owner can manage the type of drink into different categories such as wine, beer, whiskey, vodka, etc.
Manage Complimentary Items:
Some stores also offer complimentary snacks and additional items with the drinks. So, the owners should be able to decide what add-ons they want to include with the drinks.
The price of each drink would be definitely decided by the store owner with the configuration of each drink quantity such as 250ml, 400ml, etc.
View Reviews and Ratings:
The store owner can check the reviews and ratings given by the users and can take decisions to improve them.
The store owner can analyze the weekly or monthly earnings through the app can manage the profits and costs with the app.
App owner i.e. you, should also need to login in to the backend admin panel of the app.
You would be able to monitor and analyze all the payments made by the users and payments you have to make to the store owners and delivery services.
The admin would be able to monitor, check, and control all the assigned orders with their current status and details.
The admin can create and customize the app as per the customer requirements through the settings feature.
The admin can also different ads, promotional campaigns, featured sellers, etc through marketing management.
Reviews and Ratings:
You can also check the reviews and ratings given to different sellers, delivery services, as well as your app. Lower reviews and ratings symbolize that your app needs improvement.
Advanced Feature you can include to make your app out-of-the-box
Push notifications can help your brand by sending timely alerts through email, push, in-app messages, etc. Implementing a simple push-notification feature while your mobile application development can help you in retaining active users on your app.
Real-time analytics helps the admin to get real-time insights into the app such as the number of active users, financial analytics, marketing analytics, stock management, etc. It also helps in getting the statistics of the metrics such as the number of orders, average number of orders, geographics with maximum orders, delivery hours, peak delivery orders, etc.
Chatbots can help in giving better customer engagement, collecting data, reducing customer acquisition costs, reducing customer care support costs, and increases customer retention rates. Chatbots help in resolving the customer query within very less time. You can easily collect data of your customers by motivating them to share their preferences, contact details through a chatbot.
Do you know that Google stated that every 5th search made by mobile is made by voice and the numbers are only going to increase by 2020? It makes it clear that the searches in the future are going to be more intuitive, natural, and more vocal. Hence, you must implement voice search in your app for a better user experience.
There are many other features too that you can include such as Behavior Tracking, CRM & ERP integration, CMS integration, etc.
How much does it cost to develop an alcohol delivery mobile application?
There is no fixed cost for developing an app. The cost will depend on many different factors such as:
Platform: For which platform you want to develop the app i.e. Android, iOS, or React Native.
Frontend and backend development: A better captivating frontend may require additional resources while high-level functionalities in the backend can also increase the cost.
Website Connectivity: If there is already a website of your business and if you want to connect your app with the existing website then it may also increase the cost.
Apart from these factors, the physical location of the mobile app development company can also impact the cost. For e.g. in Asia especially in India, you can get the best mobile app development services at very reasonable rates while the rates of the same services are higher in western & European countries.
At Amplework Software, the best mobile application development company, we are having expertise in developing on-demand mobile apps as per your requirements. Let us know your idea and we will turn it into a mobile reality.