According to Statista, Snapchat had a total of 383 million users at the global level as of 2023’s first quarter. This application showcases a rapid growth of users since 2019. In 2021’s first quarter, the total number of Snapchat users was 280 million users.
Source: Statista.com
It can be analyzed that a messaging app like Snapchat incorporated huge success in recent years. Now, many entrepreneurs also want to develop messaging apps like Snapchat by incorporating affordable mobile app development services. From the audience’s perspective, they always look for a reliable messaging platform that can ensure the optimum level of security & reliability.
Here, it is correct to state that the success story of Snapchat motivated & inspired various entrepreneurs for developing a messaging app like this. Aspiring entrepreneurs want to connect with a reliable mobile app development company and prowess mobile app developers. Thus, in this blog, we’ll discuss the cost to build an app like Snapchat, strategies to monetize it, features, etc.
What are the Cost Affecting Factors To Develop an App like Snapchat?
If we talk about the average cost of development then it can range from $40,000 to $150,000. In order to know about the actual cost of development you need to connect with our prowess developers. However, to give you an in-depth understanding we’re covering critical cost factors for developing an app like Snapchat.
1. Selection of An App Platform
With the help of a reliable custom mobile app development company, you can decide about the specific platform to which you should give more preference. You need to first clarify your aspect that which specific audience you want to target for your application development. Whether you want to target the iOS platform, Android platform or cross-platform.
Each platform incorporates a different level of cost:
| Platform | Average Selected Development Time | Cost Per Hour at Amplework | App Development Cost |
| Cross Platform | Up-to 1200 Hours | $25/Per Hour | $30,000 |
| iOS | Up-to 1100 Hours | $25/Per Hour | $27,500 |
| Android | Up-to 1100 Hours | $25/Per Hour | $27,500 |
2. Size of the App
Snapchat provides almost all the functions related to the messaging app. For example: you can chat in Snapchat, you can see stories, you can enjoy features like “ghost mode” or you can even try different filters.
However, if you think that in your messaging app, a user should be able to perform all functions with a payment gateway. Then, it implies your idea comes from creating large-scale mobile applications.
Although, the size of your application idea will going to impact its types:
| App Size | Final Cost of Development |
| Simple App | $30,000 – $40,000 |
| Medium App | $40,000 – $60,000 |
| Large App | More Than $60,000 |
3. Selection of the Tech Stack
In this factor, the idea for the technology stack will decide the speed of your project. If you’re confused about which technology will be beneficial for you then don’t worry, our mobile app developers will support you.
- Programming Language: Java, Python, JavaScript, C++, Ruby, Scala.
- Frameworks: Sprint Boot, Django, Ruby on Rails, Angular, React.
- Databases: Oracle, MySQL, PostgreSQL, MongoDB.
- APIs: REST, SOAP, GraphSQL.
- Cloud Services: Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform.
- DevOps Tools: Docker, Kubernetes, Jenkins, Git.
Read More: 15 Benefits of Having a Mobile App for Business in 2023
4. Cost for Hiring Developers (Locations Can Impact the Hiring Process)
Locations will be going to impact the hourly rate for the particular country. In developed countries like the USA or the UK the prices for developing a messaging app will be more than $100/per hour. In such cases, India’s Amplework Software is considered a reliable & affordable mobile app development company. We only charge $25/per hour and we provide a guarantee for the best solutions.
5. Cost for Integrating Features
While these features are essential for creating a messaging app similar to Snapchat, it’s important to keep in mind that innovation and adapting to user preferences are key. Regular updates and improvements based on user feedback will contribute to the app’s success and longevity in the competitive messaging app market.
| Must-Have Features | Advanced Features |
| User Registration | Voice and Video Calls |
| Multimedia Messaging | Chatbots |
| Self-Destructing Messages | Augmented Reality (AR) |
| Stories and Highlights | Integration with IoT |
| Filters and Lenses | Translation Capabilities |
| Chat and Messaging | Payment Integration |
| Discover and Explore | Integration with AI |
| Geolocation and Geofilters | Data Synchronization |
| Privacy and Security | Cloud Storage |
| Cross-Platform Compatibility | Voice Messages |
6. UI/UX Designing Elements
The UI/UX design element of your application should be highly fascinating. Your design should be completely visually appealing and the entire content should showcase your vision to the audience.
The best way to incorporate a fascinating design is that you should conduct a profound competitor analysis. For example: suppose that you want to develop an instant messaging application then you need to search for the designs of top competitors in this industry. We do not recommend copying anyone’s designs however conducting a competitor’s analysis offers you a perspective to select specific design elements.
At Amplework, we offer unique design-based solutions to our clients by understanding their market needs. We also incorporate our own 1000+ designs in-house. Our designers first brainstorm different ideas that suit your product. Before finalizing any design, we develop a brief prototype and show it to our clients for approval.
3 Ways to Reduce App Development Cost
In reality, we know that entrepreneurs need to win various factors. Reducing the cost of operations is one of the most important factors because they need to make sure that all the operations should be budget-friendly. So, in order to support you in saving budget costs we’re presenting 3 ways in front of you to reduce development costs.
1. Go for MVP Development
The best way to reduce the entire project cost is to develop MVPs at an initial stage. If you’re not familiar with the concept of MVP then it is crucial to understand this concept. MVP stands for the minimum viable product (MVP). With MVP, you can test your product ideas at an early stage. You can even monitor the reaction of your potential targeted audiences before even launching the complete project.
Although, once you get the audience’s reaction then you can make a proper judgment about keeping certain features or eliminating a specific set of features. This will give you a perspective to make certain changes in your products or services based on the audience’s interest.
So, it is a great idea to go for MVP software development for minimizing your project cost and to enhance the probability of the project’s success.
2. Hire Remote Developers
You can hire remote developers who can cater to your unique needs and requirements. Apart from hiring remote developers, you can even set up your own team for mobile app development. However, hiring reliable remote developers is highly cost-effective as compared to setting up your own team.
Many people get confused that even if they will hire remote developers for the mobile app then still they need an in-house team for handling software maintenance services. However, in reality, you can maintain your tech products with software testing services via remote developers.
3. Incorporating Agile Development Methodology
Among all the product development methodologies – agile methodology is considered the best methodology. The optimum use of this methodology not only reduces your product’s time to market but it can also reduce the average cost of development.
In this methodology, we first complete a specific step of a project (it is called a sprint) then we showcase it to our clients. Once our client approved it then we move towards another sprint. Thus, this approach leaves minimal scope for making changes in the future. Although, it also reduces the cost of operations in an effective way.
Strategies for Monetizing Your Mobile Application
With the help of a reliable mobile app development agency, you will support in developing a mobile application. However, monetizing your application is another milestone that you need to achieve. Now, it is important to focus on understanding specific money-making strategies that you should employ.
So, we’re suggesting some of the relevant money-making strategies that you should incorporate:
1. In-App Advertising: Implementing ads within your app is a popular method to generate revenue. You can choose between various ad formats such as banner ads, interstitial ads, or native ads. Partnering with ad networks like Google AdMob or Facebook Audience Network can help you maximize ad revenue.
2. Freemium Model: Offer your app for free with limited features and provide additional premium features through in-app purchases or subscriptions. This allows users to experience the basic functionality before deciding to upgrade, making it an effective strategy for generating revenue.
3. In-App Purchases: Provide users with the option to buy virtual goods, extra levels, or premium content within your app. This strategy works well for gaming apps and apps with digital content, allowing users to enhance their experience.
4. Subscriptions: Offer subscription plans with different tiers and benefits.
5. Sponsorships and Partnerships: Collaborate with relevant brands or companies to integrate their products or services within your app. Data Monetization: Anonymized user data can be valuable to advertisers and market researchers.
What are Must-Have Features For a Messaging App Like Snapchat?
Remember that each feature should be implemented with a focus on user experience, performance and scalability. By carefully considering these must-have features, you can create a messaging app that captivates users and fosters an engaging and interactive community.
1. User Registration and Authentication
Implement a seamless user registration and authentication process, allowing users to create accounts and securely log in. This ensures privacy and enables personalized experiences for each user.
Multimedia Messaging: Enable users to send and receive multimedia messages, such as photos, videos, and audio clips. The app should support real-time sharing and provide options for users to enhance their media with filters, stickers, drawings, and text overlays.
2. Self-Destructing Messages
One of the defining features of Snapchat is the ability to send self-destructing messages. Implement a feature that allows users to set a time limit for their messages to be visible before they automatically disappear. This ephemeral nature of messages adds an element of excitement and privacy to the app.
3. Stories and Highlights
Include a feature where users can create and share temporary “stories” consisting of photos and videos that last for 24 hours. Users can also save and highlight certain stories to keep them accessible for a longer duration. This feature allows users to share moments with their friends in a more casual and spontaneous manner.
4. Filters and Lenses
Incorporate a wide variety of filters and lenses that users can apply to their photos and videos. These filters can range from simple color adjustments to augmented reality effects, adding an element of fun and creativity to the app.
5. Chat and Messaging
Provide users with the ability to have one-on-one or group chats, enabling them to send text-based messages, emojis, and stickers. Additionally, support features like read receipts, typing indicators, and the ability to recall or delete sent messages.
Read More: How to Make A Highly Secure Messaging App Like Signal
6. Discover and Explore
Create a section within the app that allows users to discover and explore content from other users, celebrities, brands, and publishers. This can include curated stories, news articles, entertainment content, and other engaging experiences.
7. Geolocation and Geofilters
Integrate geolocation features that allow users to add location tags to their posts or apply location-specific filters. This enhances the user experience by enabling location-based interactions and creating a sense of place.
8. Privacy and Security
Ensure robust privacy and security measures to protect user data and maintain trust. Implement features such as end-to-end encryption, two-factor authentication, and the ability for users to control their privacy settings.
9. Cross-Platform Compatibility
Consider developing the app for multiple platforms, including iOS and Android, to reach a broader user base. Providing a seamless experience across different devices and operating systems is crucial for user satisfaction and retention.
The Final Words
If you’re looking to develop your own messaging app then Amplework is a perfect choice. Our prowess developers will help you to turn your tech idea into reality. We incorporate years of experience and we’re an ISO-certified organization. In the IT industry, we’re also known in the market for delivering the most affordable application solutions.
