With the advent of Augmented Reality, the customer has now preferred to have a visual and can check how the things will look upon before buying the items. In online Visualizing e-commerce, the customers are reliant on the images of the products and they make a purchase on the basis of the images of the products. However, the business is incomplete until the customer receives the physical product and is happy with it.
But Visualizing e-commerce doesn’t stop here, the new technologies don’t want the customer to make shopping decisions on the basis of images but have real visualizations. The good news: the right product visualizations can boost sales and decrease returns. Here’s an overview of how augmented reality tends to work in various situations and how e-commerce brands can deploy excellent AR visualizations across their web properties without a team of full-time photographers. AR is not only limited to the Visualizing e-commerce stores but is also helping the brick and mortar retail stores for providing the customers with a better shopping experience.
In 2016, augmented reality gained a lot of popularity by a game Pokemon Go. And now it is penetrating the lives of common people by enhancing their shopping experience. In 2018, the global worth of augmented reality was nearly 26.7 billion dollars, and by 2025, it is expected to reach 814.7 billion dollars. The CAGR would be 60% during this time interval. What lies behind such an expected growth of AR is its visualization capabilities by which you can have a visualization of images that you can’t even imagine. According to research, nearly one-fourth of the customers will avoid traditional retailers if AR would be available in online stores.
What is Augmented Reality?
Augmented Reality involves the usage of the real surroundings of the buyer. It can help in putting or placing the products on the buyer’s body or in their home, and the buyer can see how the products are going to actually affect. It is the result of using technology to superimpose information such as sounds, images, or text – in the real world where we can see and feel.
Now let’s dive into the different use cases of AR into varied industries segments.
IKEA, the biggest name in the furniture industry across the world, could be the best epitome of using AR for boosting its sales. The buyers can use their mobiles to visualize how the furniture items will appear in their houses before making a purchase. There is an app Ikea Place, the first app to use Apple’s ARKit tech, by which you can place the furniture items wherever they envision it in their homes. There are more than 2,000 products on the app of which you can have the 3-D rendering at different angles. Currently, only large furniture such as sofas, chairs, storage units, beds, etc is available to visualize in the app. However, there are more products in the pipeline.
eBay, the first Visualizing e-commerce giant, gained a lot of popularity when it starts using augmented reality for helping its sellers to find the right box for shipping. For shipping, finding the right shipment box for the product can be a huge hassle. The AR solution of eBay solves this problem of millions of sellers. Now they can easily select the right USPS flat rate box for items they need to ship. The seller only needs to select the box size, place this virtual box over their sold item. Then move the box around the item to see a complete view of the product inside the box. The seller can check whether the item can easily fit into the selected virtual before shipping it into an actual physical box.
3. Banana Flame:
An online fashion retailer, Banana Flame introduced augmented reality in their online application for providing a better shopping experience to their patrons. You can check, there is a “See how it looks” button on every piece of garment in their fashion store. The augmented reality feature creates a virtual changing room to allow shoppers to check how the garment will look on them before they purchase.
The mobile cameras and webcams will turn into “mirrors” and then can hold the clothing to check on their screen whether it suits them. There is also a feature of social media sharing by which you can share your looks on platforms like Facebook, Email, and Twitter.
4. Wannabe’s Wannakicks:
Augmented reality is not limited to only clothing but has extended its roots to footwear as well. The footwear company Wannaby’s Wannakicks introduced its app. With this app you can try 10 pairs of shoes within just 10 seconds virtually. Using “Wannakicks” iOS app, you can try a perfect pair of sneakers using AR. You can choose your favorite pair of shoes from the list of 3D models. Then point your mobile camera on your feet, and in a few seconds, you are virtually wearing your chosen footwear. You can even rotate your feet and change the camera angle for having views at different angles. In fact, you can also try walking and the app will follow your footsteps.
5. L’Oreal Makeup Genius:
L’Oreal Paris, the renowned company of beauty products, has made trying on beauty products easier than ever before. The augmented reality brings virtual try-on feature. Using this you can try different hair colours and cosmetics on your body before making a purchasing decision. The customer gets a realistic idea of how the colour will look on her/him. You just require a webcam (for desktop or laptop), a cell phone camera, or even a selfie for virtual try-on. You can start by Makeup Virtual Try-On hub and can choose which option will make you look better.
Augmented Reality can be the most powerful thing in deciding the future of Visualizing e-commerce. Leveraging it before you get too late in heading the race. At, Amplework, we are having an expert dedicated team of providing AR solutions in e-commerce.
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