Do you know that there are more than 3 million apps present on the Google Play Store and more than 2 million on the Apple App Store? You can find hundreds of apps for the industry of almost every niche. Thus you can realize there is such a huge competition in the app market. It is becoming harder to get initial traction for your app.
At Amplework, the best mobile application and development company, we help our client in not just developing astonishing iOS and Android mobile apps but also in launching the app on their corresponding app stores. We have decided to share our strategies for a successful mobile application launch and list every strategy in this article.
In this article, we will tell you all the major strategies that you can use while deploying your app on the Google Play Store or Apple App Store. Let’s begin.
Start with the basics: App Store Optimization (ASO)
The most common way is users will search the app name on the app store. Hence, your app should be optimized as per the app store standards. This is called App Store Optimization. It includes some basic practices to ensure your app is discoverable on the App Store search. Here are some tips:
1. The title of the App should be appropriate:
The name or title of the app is a highly important ranking factor in the App Store search. Try to include the most important keywords in the title of your app that fit the title naturally and doesn’t seem odd. Here are some examples of the app titles which are on zenith of their category.
- Musical.ly: For creating videos for Instagram or Facebook stories
- Indeed Job Search
- Genuis Scan – PDF Scanner
- Concur – Travel, Receipts, Expense Reports
You should focus on the app name relevancy, simplicity, availability, and visual experience.
2. Properly Research the Keywords:
Keywords are another major factor which determines the rank of your app on the App Store. You should be sure to give proper attention to the keywords. The best way is to find out which keywords are in use by your competitors. There are some tools which you can use for this purpose. Here are these:
Remember, keyword processing is not a one-time task. You need to periodically check the new keywords which are in trend and make some variations accordingly.
3. Short and Sweet App Description:
A description is not as important as the title or keywords of your app but is still a contributing factor to check whether the user will download your app or not. You should write a proper app description to properly signify the purpose of the app. List down the important features and benefits of the app to the users. The users should know why they must install this app.
4. Improve the reviews & ratings, and downloads of your app:
A user is more likely to download that app which is having a huge number of downloads, great ratings and positive reviews. Hence, it is highly important to achieve positive feedbacks and ratings from the users.
The best idea to do this is to prompt the user to rate your application. But you can’t be nagging about it. Politely ask at periodic intervals to give a review or rate the app at the app store.
If you frequently show the popup of “Rate our app on Play Store”, then the user may get frustrate and ultimately uninstall the app.
5. Be obsessive in resolving negative reviews:
You must know one thing. People are more likely to share their feedback when they get negative experience instead of positive. Hence, you should be prepared to deal with the negative feedbacks. Whenever you get a negative feedback, leave no stone unturned to resolve their problems. Let them know if you resolve their issue in an update. You will also get learning how the user engages with your app.
6. Leverage localization for more downloads:
Although most of the mobile applications are developed in the English language, there are many non-English speaking countries in which the people prefer to use an app in their native language. You should leverage this scenario. There are multiple studies which have shown that apps in the local language of the users have a greater number of downloads in comparison to those who don’t. You can know more about this here
7. Use properly designed screenshot highlighting the features:
Many people do a mistake of uploading simple screenshots in their app description. Pictures can speak a thousand words and are very powerful. Hence, you must use properly designed screenshots in which you can highlight the out-of-the-box features of your app. Here are of some references that you can follow:
Use a pricing strategy to get more downloads:
8. Freemium model is highly attracting for the users:
If your app is paid, then you will get downloads if you already an established company such as Google, Microsoft, etc. or you are delivering something very extraordinary. But there are more chances of downloads when you are providing the app for free. Thereafter, you can offer paid features in the app. This is called the Freemium model. The users can download the app without paying any money but can access its premium features by paying an amount. In simple words, the users can use the free version of your app or on a trial basis but if they like the app they like the app then they can pay for the premium features as well.
9. Create awesome boards around the app’s category:
You can make multiple boards for the category of your app. You may start with 8-10 boards with 5 pins each. Try to use the keywords which are related to your app. For example, if you are creating a time management application, you can create boards about being more organized.
You must pin links to other people who are also talking about the same app online. A board that includes app reviews, demos, blog posts, photos and anything else that showcases other people using your app and their opinion on your app.
10. Create a captivating app preview of the app:
You can upload a video of your app on both Google Play Store and Apple App Store. You must leverage this opportunity to showcase your app potential. The preview of the app would be able to convert those customers which have not downloaded the app yet and are looking at the screenshots.
11. Tell the story of your app using a video:
Create a professional video of your app. It should be creative yet funny. Try to make it short but interacting. You can take reference of this example: DollarShaveClub.com
12. Create a short how-to series:
You can make vines of explaining several features of your app. The hashtag #howto is one of the top trending tags on Vine.
13. Localize the Google Play Store Video:
On Google Play Store, you can upload one video per language. This increases the chances of the app to get downloads from users who don’t speak English. You can translate the video into other languages and upload for them.
14. Use the app video on your website as well:
It would be a great idea if you market your app on your website as well, and using the app video on your website is the best possible way for this. On your app’s landing page, embed the video above the fold near the “Download from App Store” buttons.
15. Create a YouTube channel of your app:
Well this may seem far-fetched but creating a Youtube channel for your app opens a new platform for marketing of your app. You can optimize the titles and description of the videos as per the required keywords. You can get some extra download through these videos.
16. Send the video with review requests to different bloggers:
You can request review of the video from famous bloggers. Also send the video you have made for the app. After watching the video, the blogger will have a clear understanding of working of the video, which makes easier for him to write a blog.
17. Use the app’s YouTube video in your e-mail signature:
The signature in your mail doesn’t go unnoticed. You can use it for showcasing your app’s video thumbnail. In Gmail, the YouTube video link gets converted to your video’s thumbnail, which will get more views for the video. It will be an extra effort in marketing.
18. Use video ads for driving installations on Facebook and other ad networks:
Video ads are more efficient than any other form of adds. You can use them effectively on Facebook and many other ad networks and on apps as well.
19. Share the app’s video on startup-videos.com:
Share the video of your app on startup-videos.com. You will get more visibility through this platform.
Publicize the App:
20. Submit the app on different sites:
Don’t avoid this. There are many sites and blogs which allows you to list your app. Here is the URL of such sites. Google Play store gives important to the number of links to your Play Store listing page.
21. Get as much publicity of your app as possible:
Make a list of top 100 bloggers in your country and contact them through any possible portal. Use social media platforms such as Twitter, LinkedIn etc. to find them. Get them writing about your app. If they have good views they may charge you some amount but that would be only one-time investment so don’t hesitate to do that.
But you will realize that most of the tries to get these bloggers to write about your app will fail. So you can consider these tips:
a. Create a Press kit of your app and send it with a review request. The kit should include:
- Icon of the app
- Screenshots of the app
- Video of the app
- Press releases
- Short company profile and links to social media accounts
b. Use some tactics while reaching out to a blogger:
- Tell an interesting story
- Present it in the context of social media wave or recent news
- Do your homework
- If you are reaching something like TechCrunch, then give them exclusive stuff
- Stay concise
- Show humility
- Give them assets like beta invites and your product’s video, so it’s easier for them to review your product
That’s it. These were the tips from our end. We believe that after developing an astonishing mobile application sooner or later you will get the downloads and your app will get popular. Let us know your requirements.