With the advent of Augmented Reality, customers have been preferring to virtually try different products rather than checking images. In online Visualizing e-commerce, the customers are reliant on the images of the products and they make a purchase on the basis of the images of the products. However, in reality, the business is incomplete until the customer receives the physical product and showcases his/her satisfaction.
The new technologies don’t want the customer to make shopping decisions on the basis of images but have real visualizations. The good news is that the right product visualizations can boost sales and decrease returns.
So, let’s understand that how augmented reality tends to work in various situations and how e-commerce brands can deploy excellent. AR visualizations across their web properties without a team of full-time photographers. AR enhances the shopping experience by allowing customers to try on products virtually before making a purchase.
In 2016, augmented reality gained a lot of popularity by the game Pokemon Go. And now it is penetrating the lives of common people by enhancing their shopping experience. In 2018, the global worth of augmented reality was nearly 26.7 billion dollars, and by 2025, it is expected to reach 814.7 billion dollars.
The CAGR would be 60% during this time interval. What lies behind such an expected growth of AR is its visualization capabilities by which you can have a visualization of images that you can’t even imagine. According to research, nearly one-fourth of customers will avoid traditional retailers if AR would be available in online stores.
What is Augmented Reality?
Augmented Reality (AR) is a technology that overlays computer-generated information, such as 3D graphics, images, and sound, onto a user’s view of the real world, thereby enhancing or “augmenting” their perception of reality. AR usually involves the use of a smartphone or tablet, but can also be experienced through a headset or glasses.
AR typically works by using the camera and sensors of a device to track the user’s environment and determine their location and orientation. Then, digital content is displayed on top of the real-world view, allowing the user to interact with both the real and digital elements.
What is AR and How to use it for mobile applications?
Different Use Cases of Augmented Reality (AR)
1. IKEA
The furniture industry giant, IKEA, is an excellent example of how Augmented Reality (AR) can be utilized to enhance sales. IKEA’s customers can utilize mobile devices to preview how furniture pieces would look in their homes before making a purchase.
The innovative “IKEA Place” app, was the first to use Apple’s ARKit technology. It allows users to place 3D renderings over 2,000 products in their homes and view them from different angles.
Currently, the app only offers the ability to preview larger furniture items like sofas, chairs, beds and storage units. However, the company is planning to add more products in the future with 3D rending functions.
2. eBAY
eBay uses augmented reality to help its sellers find the right shipping box. With the help of their AR solution, sellers can scan an item and get an overlay with the exact dimensions of the box needed. This solution helps to reduce shipping costs by using the smallest box possible while also protecting the item during shipping.
eBay’s AR tool can save sellers a considerable amount of time by eliminating the need to manually measure the item and compare it with the different box sizes available. As a result, eBay’s AR solution streamlines the shipping process and enhances the overall customer experience.
In the AR process, product design development services also play a crucial role. So, connect with Amplework for user-interactive product designs.
3. Duplex Industries
It’s simple to find inspiration for colors in everyday things (from shoes to flowers to room walls). Dulux Visualizer App and new color picker tech can help bring those colors to life in your home. The app allows you to choose colors from anywhere and view them using augmented reality technology. You can save it as a video or photo and share with family and friends if you’re unsure about your choice.
4. Wannabe’s Wannakicks:
Augmented reality is expanding beyond clothing and into the realm of footwear. Wannakicks (a footwear company) enables users to virtually try on ten different pairs of shoes in only ten seconds. The Wannakicks iOS app allows users to select a pair of sneakers from a list of 3D models.
Users can check through AR how shoes will comply with their body language? Simply by pointing their mobile camera at their feet, users can virtually try on their chosen footwear. The app allows users to rotate their feet and adjust the camera angle to view the footwear from different perspectives. Users can even simulate walking, and the app will mirror their movements.
5. L’Oreal Paris
“Makeup Genius” is an augmented reality app by L’Oreal Paris that allows users to virtually try on makeup products. Using the app’s facial recognition technology, the user’s face is scanned and mapped, allowing for a realistic makeup simulation. The app uses advanced algorithms to identify the user’s facial features and apply the makeup in real time. The user can try on different shades of lipstick, eye shadow, and other products from L’Oreal’s product line. The app offers an interactive, personalized makeup experience that can help users find the perfect shades and products before making a purchase.
So, switch to e-commerce app development services for creating applications with high-functionalities to attract your targeted customers.
Read more: ARCore vs. ARKit
The Final Words
Augmented Reality can be the most powerful thing in deciding the future of Visualizing e-commerce. Leveraging it before you get too late in heading the race. At, Amplework, we are having an expert dedicated team of providing AR solutions in e-commerce.
